Core values

We believe that being innovative is important to long term success. Therefore, we have a team of entrepreneurial and ambitious people, who take full responsibility for their jobs in order to produce inspiring products, not boring boxes that just do their job. We believe in long term partnerships with our customers and suppliers and use Openness in communication and trust as the basis for all our work.

Responsibility and involvement

We feel responsible for the quality of our products and the level of service we provide to our customers. We also care about the environment: we create products that last and make a significant contribution towards energy savings and the environment.

Continuous improvement

Continuous improvement is one of the key factors to our success. Since the start of our company we invest a significant part of our turnover (>10%) in R&D, resulting in state of the art products. We also invest in our people enabling them to grow, both personally and professionally.

Trust and honesty

Mutual trust and honesty are important in our business. We believe that this is key to long term success. Customers and suppliers can rely on us being a solid partner, trusting that we have their business at heart.


We like to raise the bar for ourselves. This has led to double digit growth in turnover in the last decade. But it is not just about growth, it is awareness of the environment, it is about running an honest business and delivering the best products to our customers.


We never stop when it comes down to getting the job done, to overcome barriers and to resolve problems. We take full responsibility for our actions and when there is a problem with our customers, products or stakeholder, we don’t only solve the problem but we continue till we have figured out the root cause to prevent it from happening again.

  • ’Creating simple pleasures to brighten everyone’s day’. Read more >

    – Wrigley
  • 'With VPVision, our air consumption has been reduced with 15%' . Read more >

    – Imperial Tobacco
  • 'Ik wil Bolletje' . Read more >

    Bolletje Bakery

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